What if, as an organization, you could better define who you are and transform your communications in just a few months? Our highly structured process encourages remarkable involvement and consensus from key staff, board members, and audiences while generating comprehensive and concrete deliverables. You gain the tools, blueprints, training, and internal momentum to carry forward. Our recent engagement with Good Shepherd Services provides a snapshot of one of many ways we work with clients.

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Unearth: Opening of the minds

Members of Good Shepherd Services’ executive team, program directors, board members, and external consultants (40 in all!) are led through a five-hour Core Team meeting to explore brand equity, review current materials, and brainstorm ideas.

The Wall of Work: team members evaluate the most effective elements of their own communications, as well as others in the category.	In one exercise, team members draw how a young person might experience support from GSS’s many programs.

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Understand: Evaluating, organizing, distilling

ClearAgenda distills the results of the brand equity questions and exercises as well as Good Shepherd’s strategic plans, market research, communication pieces, etc. We develop Brand Essence statements, Brand Framework, Key Language and Visual Vocabulary, illustrative examples, rough prototypes, and guidelines in a comprehensive Brand Notebook.

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Distill: Meeting of the minds

We reconvene the Core Team for three hours as ClearAgenda presents the Brand Notebook and facilitates discussion, modification, and consensus on all major elements of the GSS brand. Issues for further work (i.e. logo modification) are clearly defined. The Brand Notebook’s comprehensive approach gives Good Shepherd Services a blueprint and toolkit from which all future communications will spring.

The brand framework lays out a detailed blueprint for all messaging content,
from what GSS does to articulations of their unique approach and program strategy.

ClearAgenda provides a visual and verbal vocabulary for Good Shepherd
Services, with concrete recommendations on how to proceed.

ClearAgenda creates a concept that expresses Good Shepherd Services' youth development approach and organizes all its disparate programs in one easy-to-grasp chart.		Our visual approach juxtaposes emotionally powerful photography with “hard numbers,” evoking the positive results that interest potential major donors.

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Express: The power of the brand

ClearAgenda’s prototypes and road map help GSS to put the brand and messaging plan into action. GSS’s writing team and our strategic partner, Designlounge, craft a powerful new agency brochure in record time. Most important, Good Shepherd Services now communicates its work and impact clearly and distinctively, demonstrating the power of their approach and business model to help more young people succeed.