Beginning in 2003 with a founder’s dream and a few intrepid staffers, StoryCorps has helped tens of thousands share their life experiences with the people they care about, and to celebrate their history, hopes, and humanity. These voices are archived as part of the largest oral history project ever undertaken, and millions listen to excerpts broadcast on public radio.

To move to the next level of visibility with new audiences, partners, and donors, StoryCorps turned to ClearAgenda to provide a brand plan, manage their new marketing communications department, and create a full suite of marketing materials in partnership with Designlounge.

Director, StoryCorps

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Themeline

 

This themeline captures both the content and emotional import of so many StoryCorps conversations. It also signals that a StoryCorps conversation is a very different experience from that of a conventional oral history interview.

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Recruiting Posters

These posters embody the core experience expressed in compelling language and in the faces of the participants.

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Participant Materials

The why, what, and how of a StoryCorps conversation. Participants not only go home with CDs in hand, they are encouraged to spread the word.

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Website

We helped transform the website into a true portal to the StoryCorps experience for listeners,

prospective participants, and alumni.

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Brand Framework

ClearAgenda created a brand framework and plan that harnesses the ripple effect of the StoryCorps experience, on individuals, families, communities, and society.